Blog Strategies. Launching a successful blog can be the one thing that takes your legal practice to the next level. But this is easier said than done.
There are many components required to developing a high-quality blog that supports your business goals and provides value to your clients.
Knowing effective strategies for launching a successful blog helps you grow your audience quickly and gives you the greatest return when investing valuable resources.
The Need for Strategy
The biggest mistake law practices make when creating a blog is taking an “if we build it, they will come” approach. But having a blog isn’t enough to generate the kind of traffic and conversions you need for your practice.
The initial stages of creating your blog should consist of developing effective strategies that lead to quality content, a growing audience, and positioning your legal practice as an authority within the industry.
Blog With a Purpose
The success of your blog will depend on the fundamental reasons why you’re blogging in the first place. Consider the mission of your legal practice. What are the core values that support the work you do for your clients?
Having a clear idea of the purpose of your blog informs the decisions you make related to content, distribution channels, and calls to action. It helps you craft a compelling story that resonates with your ideal clients.
Identify Your Audience
A fundamental principle in business is also a critical component for launching a successful blog: Identify your audience.
You need to articulate whom you’re blogging for in order to provide the right content that meets their needs. If your blog’s purpose is to convert more prospects into clients for your practice, then you need to understand who is most likely to need your services. Once you’ve identified your audience, you can then begin creating high-quality content that is customized to their interests and pain points. Your blog should provide solutions, but it can only do this once you’ve identified what problems need solving.
Once you’ve identified your audience, you can then begin creating high-quality content that is customized to their interests and pain points. Your blog should provide solutions, but it can only do this once you’ve identified what problems need solving. There are a few ways you can identify the needs of your audience. Research social media to find out what topics are being discussed and what questions are being asked.
There are a few ways you can identify the needs of your audience. Research social media to find out what topics are being discussed and what questions are being asked.Explore the comments sections of your social media posts to gain insight into the things that your audience is talking about. In addition, the comments sections of other legal blogs provide you with valuable information for launching a successful blog.
Explore the comments sections of your social media posts to gain insight into the things that your audience is talking about. In addition, the comments sections of other legal blogs provide you with valuable information for launching a successful blog.
Fill in the Gaps Left by Your Competitor
There are countless blogs cutting across a wide range of industries. This makes it even more important to provide quality content for your audience. But there are many things your competitors may not be doing that you can take advantage of. Before launching your blog, research the blogs of other law firms and conduct a content audit. Many blogs fail to provide readers with the information they’re looking for. Knowing what that gives you a leading edge that sets your blog apart from the rest.
Before launching your blog, research the blogs of other law firms and conduct a content audit. Many blogs fail to provide readers with the information they’re looking for. Knowing what that is, gives you a leading edge that sets your blog apart from the rest.
Use tools such as Moz’s Open Site Explorer to get in-depth information on how other blogs are performing. Determine what keywords your competitors are ranking for and what content they’re providing.
Content Distribution
Your blogging strategies must also consider the distribution of your content. Create a list of all of your current media channels (website, social media, email newsletter, etc.) to determine how you’ll share your blog’s content over time.
Each distribution channel has its own unique characteristics that dictate how you should share your blog with your audience. This ensures that your content is discovered by your ideal audience while helping you determine the most effective channels for your practice.
Launching a successful blog requires key strategies that help you create high-quality content that reaches the right audience. Understanding your industry and competitors lets you determine what content is needed most and what’s missing from other blogs related to your business.
Let us know what strategies you’ve used in launching your own blog. If you need help in developing strategies for your own blog, let us know what your current challenges are in the comments below.
We’ll help you determine the best way to create a blog that adds value to your legal services while helping you reach all of your business goals.
