Utilize Social Media to increase SEO and Inbound Marketing for your website. There’s more to Social Media than quirky posts and humorous pictures. As the online development of a website becomes an increasingly intricate process, Social Media has begun to play a larger role in keeping a website in the forefront to reach users across the world.
Where you can connect.
What is considered Social Media? Social Media is most loosely defined as any website or application used for social connections. It is sharing photos, ideas, thoughts, and/or any form of connection in any of the millions of online communities and on platforms existing today. There is no lack of Social Media outlets. Your business and website can easily tap into its many benefits.
LinkedIn is aa Social Media platform that highlights work, skills, and companies through profiles to connect with other professionals. Simply, it is the professional version of Facebook. LinkedIn allows for networking among industry colleagues, and potential clients. Industry professionals and former clients can back your skills through endorsements to let others know they’ve had a good experience working with you.
Facebook is another well-known Social Media platform. Facebook allows the user to create a public profile that is usably more relaxed than LinkedIn. Photo galleries, quirky videos, events, and status updates are created to represent the user on their Profile. Professionally, followers can be gained by presenting relevant and informative industry information, aimed specifically at a target audience presented on your company’s Facebook page. It is an effective way to get followers and connect them to your website through the use of links.
Another interactive way to reach your audience and connect them to your website is Twitter. Twitter is best described as a platform for Social Networking and Microblogging. It allows the user to connect with others through the use of “tweets,” short messages under 140 characters. Twitter creates a fun and informative atmosphere utilizing tweets that can keep your audience updated and interacting with your Twitter page and other businesses.
While possibly more fitting for some types of businesses more than others, YouTube is another way to connect to your audience. Consider creating a channel for your company’s commercials, events, or informative videos. Utilizing videos that will be appealing to your target demographic and link them to your website and other Social Media platforms is an effective way to drive traffic back to your website, and make you stand out in the crowd.
How you can connect.
Social Media in an online environment is deeply connected to your websites Search Engine Optimization (S.E.O) and overall Inbound Marketing. While it can be time-consuming in the beginning to setup, long term it can be easily maintained with large payoffs. A few of the benefits from utilizing Social Media are increased traffic and higher rankings, resulting in a more successful website. Because of the initial setup, it is critical to include Social Media strategies as part of your Web Campaign when developing it. A solid plan for Social Media should be developed from the start right along with the web design and initial set up. Having a website with no SEO and no Social Media is like buying a car and never putting gas in it. Invest time in setting up your Social Media platforms and blogging right from the beginning.
Utilizing Social Media platforms and blogs creates connections that will lead potential clients to your business through your website. The more potential clients come to your site, the more prospects that will become intrigued. Properly leveraged communication through Social Media gives your prospective clients an idea about your brand, what you do, and how you do it. Sales become easy, well-informed clients are happy, and happy clients are long-term clients. You’ve just increased your revenue and are closer to reaching your business goals.
Blogging is the simplest element in developing your Marketing Campaign and Social Media strategy. Once your blog is posted to your website, it can be linked to your Facebook, tweeted on Twitter, and shared with your LinkedIn connections. Communicate your excitement about new information on your Social Media outlets with a sentence or two, but leave your reader wanting more. The potential client will click on the link, leading them straight to your website. Inbound Marketing has been achieved.
To make the most of Social Media for your business develop a strong Marketing Campaign, set up your platforms and invest the initial time to develop them, and utilize as many as possible to interconnect them all back to your business and website. Overall, ensure that the social content you develop is accurate, fitting to your demographic, and represents your company in a way that supports your brand integrity.